Placement Locator Review – Using Placement Locator In Realtime

Hopefully you now have a better idea about how placement locator works and why it’s so effective when creating adwords campaigns. I’m now going to show you a basic example of it.

Something you have to take note of is the new adwords interface. I’m sure Armand’s updated the tutorials but just in case, I’ll try and explain it a bit further. When he made the tutorials for Placement locator, it was just before adwords completely changed their User Interface.

Me personally I preferred the old adwords interface, it was alot simpler and cleaner but they’ve tried to make it all flash and “modern” and it’s just like no…but thats another story! Lol.

The first thing you notice about placement Locator is how simple the interface is, and another thing you’ll notice quite quickly is keywords. So yes this still needs you to do your keyword research if you thought you could get around it. Obviously this has a big impact on whether your campaign will be successful or not.

However, and this is why it’s so effective, if the keywords you’ve targeted aren’t converting you’d most likely know by the time you’ve spent $10 instead of $100

Before you put your keywords into Placement Locator it’s worth just checking the options. The default settings are fine to use but you might want to mess around with them in the future.

In The “search Engine Control” section these are the ones you want to pay attention to.

“max pages” means the amount of pages you want the program to go through for the keyword

“max Threads” You don’t really need to worry to much about this but if you have a very fast internet connection, you can increase it and it just decreases the search time

Once you’ve done all this and you’ve collected your keywords, you then copy them and load them from the clipboard into Placement locator, choose which search engine you’d like to focus on then  click start

You now leave it to do it’s thing, depending on how many keywords your aiming for, it can take a while, the longest it’s taken me before was about a half hour. In that half hour it found me over 200 sites I could advertise on. If I was to do this manually, it could take more than a week for me to come up with that many sites. I suspect it would be longer than that even, because as you can imagine I wouldn’t want to sit in front of a computer screen for hours trawling through Google to find websites with Adsense. That’s just not smart..and boring to be honest.

Placement Locator Step 1

Once it’s collected the results, you just export them, and it will put them in a text document, ready for you to just copy and paste straight into Google! Simple. It might be worth checking through some of them first, to see if the content is good and suited to your ads and product. It’s also worth checking to see if the ads are up the top of the page. They probably wouldn’t be very effective if they are at the bottom, since alot of people don’t bother to scroll down.

Now the software has done it’s job this is where it can get a bit confusing, trying to work through the adwords interface. I’ve been using it for a year now, and I still find it all a bit to much at times.

You go into adwords, click create a new campaign. You then select the drop down box where it says campaign type and select content network now fill out all the details there. For maximum effectiveness I suggest you do some research fors using google trend to find out the most popular locations and areas instead of using googles bundle packages.

As you scroll down make sure your not advertising on “all Available sites”, click “let me choose”, and uncheck “Google search and search partners”.  Make sure you check the “Content Network” box and then select the second radio button, which should be “Relevant pages only on the placements and audiences that I manage” –This is your placements and YOU manage Them, I say that strongly because Google will mess it up otherwise and you’d go straight through your budget before you know it.

You don’t really want it to advertise on all available “devices” either, because they might be able to see and click your ads on their phones and Iphones, but this doesn’t mean they can order the product or really want to. Depending on the product of course this could be more money frittered away. So just check the “laptops and desktop computers only” option.

This is the important bit now.

In The “Bidding and Budget” area be sure to go over to advanced, because this is the secret on how to get it all so cheap, Click the “focus On Impressions” box.

Now set what your prepared to pay a day and Google will do the rest, I normally find as little as £20 a day sufficient, I don’t’ usually hit that much per day but I get maximum exposure. This is how effective it is.

I don’t normally worry about ad extensions or scheduling, same with the demographic and ad rotation options, that’s up to you if you want to bother with those and it’s pretty self-explanatory too.

On the next page is where you create your ads, then further down it says placements. This is the bit that doesn’t really matter. Just put in any website there, it doesn’t matter, it will just allow you to get to the next step where we get to put are targeted placements that we found with placement locator.

Once you’ve done that, click next, then you’ll be presented with another page, and now just go along to networks at the top of the page and you can now copy and paste your sites you got with placement locator into the field. Some sites won’t be accepted, which is fine, theres nothing you can do about that just delete them, this doesn’t usually happen very often though

To See videos and the official website, Head on over here: Placement Locator Offical Website

Marketing Interviews –>

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Placement Locator Review- Using Placement Locator In Realtime

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