Google Placement Locator Review…Adwords,Adsense, Content Network and Placement advertising..Clearing The Confusion

..I’m sure you’ve looked at the website by now and got a brief understanding of how placement locator works and what it is.

If not Stay here, I’ll also show you how to work it best.

For those of you that don’t know, or ­adwords and PPC and all that is a new field to you, read carefully because this can get very confusing very quickly.

Google Adsense is Google’s program for website owners that allows these website owners to be paid for putting ads on their website. Every Time a visitor to a website that has ad sense on it clicks one of these ads the website owner gets a few cents or dollars.

Why do they get paid and where do the ads come from?..I suspect is your next question

Well The ads are a part of Google’s content network which is basically an incredibly huge library of ads That Adwords Users Have created and are paying for. Adwords users are people like me and other marketers who are basically paying Google to show our ads, we pay per click or in the case of placement advertising, per thousand impressions. We get to choose which one at the time we create these campaigns.

Google then does it’s thing and finds the most relevant ads in this massive library related to the content on that particular page, then displays them.

Now, say I’m paying 50p per click of one of my placement ads, and it’s shown on someone’s webpage, and there visitor clicks it, part of my 50p goes to the website owner and the rest goes to Google and I’m 50p poorer. Thats Adsense, Adwords and ppc all summed up as briefly as possible.

Since using this software I’ve been completely astounded with the results, it works all the time and at a fraction of the cost. You may have looked at placement advertising with Google before but not  really explored it or most likely of gotten terrible results. I did and got terrible results.. but after a short time, I knew why but there just didn’t seem to be a way to “fix it” I thought Google had just put their placement advertising program together poorly.

Turns out they haven’t, but you can’t help but wonder why they make it appear that way.

The problem is, when you go to create a placement advertising campaign they initially only give you the option to advertise on a whole domain not on a single webpage of the website. Doing this makes it incredibly untargeted and “scattered”.

For example, say your promoting a chicken coop guide online and you want to advertise somewhere on the top ten websites that are returned in a search in Google for “chicken coop”, you only want to advertise on that one single page which may be something like diyguides.com/chicken-coop.

Now, when your choosing the placement websites Google won’t let you put a sub domain such as that in. For Some reason it just won’t allow it at this stage of the process. So in that instance you’ll have no choice but to advertise across the whole of diyguides.com. Now common sense should tell you that no one is going to click your chicken coop ad if it comes up in one of their articles for How to build a kit car say.

This is why I had terrible results and lost a lot of money because of this scattered effect of advertising, For some of the products I was advertising with Google’s Placement Program I’m pretty sure my ads never showed up where I wanted them to.

This is where placement locator comes in and showed me how to get around this problem.

What Google doesn’t tell you is that after you’ve made your campaign you can actually add the website sub domains that you wanted to advertise on in the first place by editing the placements after you’ve made your campaign.

What they also don’t tell you is that when you manage to get your ad on the page, it doesn’t matter what it is but you knock off all the other ads, so you become the only ad on this webpage.

How cool is that?

Your basically taking the traffic and sales straight off your competitors website if they have ad sense on it.

In the next part I’ll do a live example and walk you through it to see how it works.

Visit the official website here: Placement Locator Official Website

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